Nollywood filmmaker Chris Ihidero has argued the Nigerian film industry has the capacity to produce great original content of global quality if the industry is adequately funded.
Ihidero made this argument on the popular CNN special, MarketPlace Africa while discussing the recent attention the industry is enjoying from global players, especially giants like Netflix, Showmax, and Canal+
‘‘Nollywood has been at the forefront of showcasing Africa in a certain way over the years. What’s beginning to happen is a recognition of Nollywood’s possibilities, “Ihidero said.
“What the partnerships with international streaming services like Netflix have done is to first show value. That association immediately ascribes quality to you and raises your value proposition. It’s removing all the shackles around creativity.”
Ihidero, who recently produced Nigeria’s first feature-length animated movie, ‘Lady Buckit and the Motley Mopsters’ also said he “feels like films such as ‘Lady Buckit and the Motley Mopsters’ tell a different story about Nollywood.