Coinbase, one of the most popular cryptocurrencies in the United States, has secured a multi-year collaboration agreement with the NBA, making them the league’s official cryptocurrency platform partner.
The collaboration will include exclusive content, innovations, activations, and experiences from Coinbase to educate fans on the growing breakthroughs in the crypto-economy, according to the announcement.
The announcement stated,
“Beginning with tonight’s tip off of the NBA’s 75th Anniversary season, Coinbase will have a brand presence featured during nationally televised games. The company will also become the presenting partner of the WNBA Commissioner’s Cup and the USA Basketball men’s and women’s national team exhibition tours, as well as a partner of NBA G League Ignite.”
Coinbase Chief Marketing Officer, Kate Rouch, according to the announcement stated,
“The freedom to participate and benefit from the things you believe in is at the heart of Coinbase’s mission. Nobody believes this more than NBA and WNBA fans. We’re proud to become the Leagues’ official cryptocurrency partner. As part of the partnership, we will create interactive experiences to engage with the NBA and WNBA’s incredible community and athletes around the world.”
Kerry Tatlock, Senior Vice President, Global Marketing Partnerships and Media of the NBA stated,
“As a trusted cryptocurrency platform used by millions, Coinbase is a natural fit as the NBA’s first-ever partner in this thriving category. We look forward to collaborating with Coinbase to provide fans with new ways to engage with the league and each other, while also enhancing the experience for fans who are already Coinbase users.”
Coinbase has already announced a deal with UnitedMasters, an American music distributor, to allow their artists to receive cryptocurrency payments for the music they make.
As the rivalry among cryptocurrency exchanges heats up, Coinbase appears to be expanding its brand and footprint across the United States. Coinbase had previously stated that it would be interested in entering the futures market to compete with the likes of FTX US, which recently acquired LedgerX, one of the few cryptocurrency companies having the necessary license to do so.