Video sharing platform, TikTok surpassed 1 billion monthly active users worldwide this summer, a 45% increase since July 2020, according to Reuters.
In January 2018, the company claimed to have about 55 million global users, and now it has hit the 1 billion mark for global users.
The company said
“More than 1 billion people around the world now come to TikTok every month to be entertained as they learn, laugh, or discover something new. We’re honoured to be a home for our immensely diverse community of families, small businesses, and creators who transform into our favourite stars.
“TikTok has become a beloved part of life for people around the world because of the creativity and authenticity of our creators. Our global community is remarkable in its ability to reach millions of people, across generations. From music, food, beauty, and fashion to art, causes, and everything in between, culture truly starts on TikTok.”
Despite regulatory attention in the United States and other areas, TikTok has enjoyed a surge in recent years in terms of global user growth.
The United States, Europe, Brazil, and Southeast Asia are TikTok’s primary markets. By December 2018, that figure had risen to more than 271 million, 508 million by December 2019, and 689 million by July 2021.
The firm announced in August 2020 that it has crossed 2 billion global downloads.